FRENLOOP

PRESS KIT

Everything you need to write about FrenLoop.


One line

FrenLoop is a game where you hatch a creature you don't choose, the frens who touch your egg decide what grows inside.

Short description (50 words)

FrenLoop is a social creature-collecting game. You get an egg and a link. Every fren who opens that link and touches your egg changes its genes, so what eventually hatches is grown by your friends rather than chosen by you. 24 Loopy Frens across 11 Realms.

Long description

FrenLoop starts with an egg and a link. There is no account, no email and no password, you tap once and you have one.

The link is the game. Every fren who opens it and touches your egg adds Loop Energy and shifts its genes. How many frens touch it, how fast, how far the link travels, and which of the 11 Realms you are wearing all weight what is growing inside. When the egg is full it hatches into one of 24 Loopy Frens, and you do not get to choose which.

Everyone who starts their own egg through your link joins your Loop, which is displayed as a living organism that grows through five stages and is rendered differently by every Realm, a mushroom colony in the Toxic swamp, a living galaxy tree in the Void.

An optional layer lets players visit shrines in each Realm and make small on-chain contributions in exchange for gameplay rewards, routed through Jupiter on Solana. It is entirely optional: the whole game works without a wallet, and nothing is for sale.

Factsheet

NameFrenLoop
GenreSocial creature collector
PlatformWeb, mobile and desktop browsers, installable as a PWA
PriceFree. No purchases, no subscription, no paid advantage.
Creatures24 Loopy Frens
Realms11
CryptoOptional. The core game requires no wallet.
DeveloperCloutWars
ContactAsk the Loop Keeper, on any screen

Logo

The mark is a cracked egg. It is supplied as SVG (preferred, scales cleanly) and as a 1024px PNG with transparency.

The wordmark is set in Silkscreen, letter-spaced, always as FRENLOOP in capitals.

Colours

NameHexUsed for
Ink#0d1408Backgrounds
Acid#c2f24aPrimary / calls to action
Cream#ece0cbBody text
Shell#cfc3adThe egg
Dim#9d907dSecondary text

Machine-readable: brand-colors.json

Key art

The default social image is available at /opengraph-image (1200×630). Every player page also generates its own share card at /{slug}/opengraph-image, those are good for showing the game in motion.

Screenshots

We have not packaged a screenshot set yet. In the meantime, screenshots taken from the live game are fine to use, the egg screen, a hatch reveal, and the Loop visualisation are the three that show what FrenLoop is most quickly.

Naming

  • FrenLoop, one word, capital F, capital L. Not "Fren Loop" or "Frenloop".
  • Loopy Fren, the creatures. Plural: Loopy Frens.
  • fren, lowercase, a person who touches an egg.
  • Loop, capital L, a player's network of frens.
  • Realm, capital R.

Get in touch

You do not need permission to cover FrenLoop, and everything here is free to use. There is no press inbox: if you need something that is not on this page, ask the Loop Keeper. See also Contact.